Strawberry Penelope Cardigan in Posy Pink
The Penelope Cardigan — now in the sweetest strawberry knit in soft posy pink.
Finished with red buttons and scalloped edging, it carries the quiet charm of heirloom dressing, designed to be worn and loved, throughout the seasons.
- Breathable, soft, and lightweight feel
- Large, white ruffled Peter Pan-style collar with scalloped edges
- Button-front design with red buttons running down the center
- Long, voluminous balloon/bishop sleeves that gather at the wrist
- Matching white ruffled trim at the cuffs, mirroring the collar
- 100% Cotton
- Care: wash on a delicate cycle, hang to dry
About the Brand
Founded by designer and mother of two, Rachel, Elma was born from a desire to capture the magic of childhood. After stepping away from the fashion industry to raise her daughters in the countryside, Rachel was inspired to create pieces that are as joyful, playful, and full of wonder as childhood itself.
Elma designs blur the line between playwear and sleepwear — crafted from natural fibers, with sweet silhouettes, nostalgic charm, and thoughtful details. Made to be loved, worn often, and passed along, each piece carries its own story.
Lovingly designed in Aotearoa, New Zealand.

